SACO, Maine (AP) — The Saco Drive-In is turning to its loyal customers in an attempt to survive.
Manager Ry Russell says the movie theater must make the conversion to the digital format, or the community fixture may have to close after more than seven decades in business.
The trouble is, keeping up with technology is expensive.
Russell tells the Journal Tribune (http://bit.ly/WL0CYd ) the cost of a new digital projector, added to the costs of upgrading the facilities to accommodate it, could add up to $90,000.
To raise the money, the drive-in has posted an announcement on its Facebook page asking people to donate what they can. Those without Facebook accounts can contact Russell at sacodrivein(at)gmail.com for information.
A number of fundraising events are also planned, including a comedy show.
Information from: Journal Tribune, http://www.journaltribune.com