Harding and Laviolette will handle business matters and staffing. They have made Improv Asylum a popular North End destination, which has fueled their faith in Boston as a comedy town. At Improv Asylum, Laviolette said, “We’re doing a four o’clock matinee, an eight o’clock show, a ten o’clock show, and a midnight show on Saturday nights. We’re always sold out at eight and ten on Saturday night. We turn, typically, between 100 and 200 people away. There are consumers out there who want to buy comedy.”
Harding and Laviolette have also made corporate shows and corporate training programs a big part of their business model. They plan to take advantage of Laugh Boston’s location, adjacent to the Boston Convention & Exhibition Center, by using the space during the day for corporate work.
Being at the hotel will also give Laugh Boston a presence on Summer Street, next to the convention center’s giant LED sign. That will make the comedy venue’s own signs highly visible, an advantage Tobin does not take for granted. He has worked with plenty of clubs based in restaurants and bars, where the advertising did not necessarily leap out at passersby. “It was a sandwich board if you were lucky,” he said. “And it was under the menu for the night.”
Nick A. Zaino III can be reached at firstname.lastname@example.org.