Is he a scumbag?
The real Blake Boston basically admits it. “That’s probably why it hurt,” he says.
He’s famous for borrowing lighters and not giving them back, a regular theme of the meme. And, as the meme often implies, he hasn’t been above stealing a girl. “If I see you dancing with your girlfriend, I might wait till you go to the bathroom and slide in,” he said. (He has a girlfriend now, so he says he’s not playing that game anymore.)
And, just from that one photo, caption writers have been able to guess many things about Boston that are accurate. He smokes menthols. He drinks Mountain Dew. He’s unemployed (he studied to be a chef at a technical college). He lives at home with his parents. He’d like to be a rapper.
But now, he owns those things. They are part of his brand and, he hopes, will launch him into a career in entertainment.
“Ever since I started to embrace it, I’ve thought that maybe it happened for a reason, that it’s a blessing in disguise,” he said. “Once that shot comes, you make your own luck by forcing your way through the door and trying to come out the other side.”
He has a manager now, and has launched “Scumbag Thursdays,” where he releases a new song online each week. The music video for the “Scumbag Steve Overture” has over 2 million views on YouTube. He’s also working on an avatar for the Xbox store, and is trying to coin a hybrid of “bro” and “homie” he calls “bromie.”
As for the hat, he’s turned down big-money offers to buy the original — a New Era Red Sox hat with an “A-Tooth” pattern similar to a Louis Vitton handbag. Instead, he’s working on coming out with a limited-edition hat because so many people want one and the original style is no longer available.
Even his mother has softened; she’s constantly sending him memes she finds online. They both, now, think it’s hilarious.
Ultimately, Boston says that being Scumbag Steve is bittersweet. He’s glad it happened, but still worries that in the future, his fictional alter ego could tarnish him forever. He has a little boy now, and wonders what he will think when he grows up.
But at this point, he knows there’s nothing he can do to control it. Whether he likes it or not, he will forever be shelved in that corner of the Internet with Bad Luck Brian, Winning, Fail, Chuck Norris facts, Charlie Bit Me, “Hide yo kids, hide yo wife,” Winnebago Man, the Possessive Girlfriend, the Double Rainbow guy, “McKayla Maroney is not impressed,” David After Dentist, and Good Guy Greg (who is seen as the antithesis to Scumbag Steve).
Still, he wonders who started it all, who pulled that photo from his MySpace page. He suspects it’s someone he knows, but he no longer wants to rearrange their face.
Now that he’s become famous as Scumbag Steve, he thinks the joke is on them.