A cash mob effort for West Concord’s 5 & 10
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But ultimately, said Ceru, the value of such an initiative may be more symbolic than practical.
A cash mob “is a show of support,” Ceru said. “The question it raises is one of sustainability. This creates an immediate short-term cash infusion, but the bigger question is what happens on Day 2, on Day 20, on Day 200.
“If a campaign like this raises awareness of the business among people who do not regularly shop there, then that’s useful. But in the end, is it a flash-in-the-pan cash infusion, or does it translate to sustainability for the business?”
Symbolic or not, Rebecca Harrison Parker said, she would not think of being anywhere except the West Concord 5 & 10 on Saturday with $20 in hand.
“I have great memories of going to the West Concord 5 & 10 as a kid,” said Parker, who grew up near Concord in the 1970s. “My three siblings and I always asked our mom to take us there. We shopped for toys and candy. Bazooka bubble gum with the comics inside and woven finger-traps were favorites.
“In high school, I worked there during the holidays stocking shelves,’’ she said. “It hasn’t really changed a lot that I’ve noticed, and now I bring my four daughters there.”
As Stadt sees it, showing support for Curtis and his family is about something greater than just keeping the shelves of a favorite business stocked.
“I love West Concord and I love supporting our community,” she said. “The more shops and businesses we have here, the better. In doing this, we are showing kids that we put a priority on giving back to our community. If you’re going to live in a small, close-knit community like West Concord, you have an obligation to give back to it.”
Nancy Shohet West can be reached at nancyswest@ gmail.com.