“[Meyer]’s done a good job of finding the thing he’s good at, and then he focuses on that,” Chang said. “He’s not trying to be shake and burger and hot dog and nacho and pizza and taco shack. He’s saying this is what we’re going to do, and we’re going to do this really well.”
Members of the Shack “cult” may not know much about the business behind their beloved burgers, but they do know that the shakes and burgers are what they crave.
“I was never a big cheeseburger fan until I had Shake Shack,” said Tess Alexandria, a 22-year-old musician. “Something about those burgers is magical. It’s always the first place I want to go when I visit New York.”
And now, Chestnut Hill.