As a dozen high-powered chief executives deliberated for almost an hour, a group of contestants waited for the verdict, the anxiety level rising with each passing minute.
It sounds like the prefab drama that reality television feeds on, but this was actually a competition to craft a fund-raising campaign for The Jimmy Fund. Unlike shows such as “Shark Tank” or “Hell’s Kitchen,” there were no tears, fights, or friendships torn apart during the contest, which culminated this week at the Dana-Farber Cancer Institute’s Yawkey Center for Cancer Care.
The Jimmy Fund Big Ideas Contest did feature cheerleaders, a professionally produced video, Powerpoint presentations, and a campaign prototype.
“People said I watch too much reality TV,” said Sue Paresky, Jimmy Fund senior vice president for development and contest creator. “It’s really a hoot.” Full story for BostonGlobe.com subscribers.