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Clover CEO takes an unconventional path

Customers lined up at the Clover Food Lab in Harvard Square on Friday. It reopened last Thursday.
Customers lined up at the Clover Food Lab in Harvard Square on Friday. It reopened last Thursday.Wendy Maeda/Globe Staff

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Clover Food Lab chief executive Ayr Muir has never been one to shy away from conflict, using his uncommonly open company blog to air disputes with employees and poke fun at what he considers meaningless “best of” awards given to Clover.

So when health inspectors tied a salmonella outbreak to his chain of vegetarian fast-food restaurants, Muir took the unusual step of breaking the news on his blog, posting updates as the investigation progressed during the nearly two weeks that his operation was shut down.

“What we’re doing is trying to gain people’s trust,” said Muir, 35, wearing pink high-top Converse sneakers as he ate an ice cream cone at a McDonald’s. “That requires being honest about our faults as well as our triumphs.”

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