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Field of mayoral campaign slogans doesn’t have much jingle

Succinct statements like these slogans appear on bumper stickers and signs created by the 12 candidates’ campaigns.
Succinct statements like this slogan appear on bumper stickers and signs created by the 12 candidates’ campaigns.Credit:  

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This isn’t a “Together We Can” or “Change We Can Believe in’’ kind of campaign year.

When it comes to slogans in the race for mayor, there isn’t one zinger that grabs voters’ attention.

The punchiest slogan goes to “Forward with Felix,” whose use of alliteration highlights Felix Arroyo’s name and his message that he’s the one to lead Boston’s future, his campaign said.

“It’s important to differentiate that it’s not just about Felix running for mayor, it’s about moving the city forward,’’ said campaign spokeswoman Clare Kelly.

Slogans are a part of a political adviser’s massive arsenal to drive up a candidate’s name recognition and set the candidate apart from the rest of the field, said Jeffrey M. Berry, political science professor at Tufts University.

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