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At 99, Brookline toy store owner says the kids keep her going

Ethel Weiss has been running the toy shop since 1939.
Ethel Weiss has been running the toy shop since 1939.Brock Parker

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The price of the penny candy is up to 10 cents, but not much else has changed at the small toy shop Ethel Weiss has been running near Brookline’s Coolidge Corner for 74 years.

Instead of video games, children looking for toys in Irving’s Toy & Card Shop will find what Weiss calls old-fashioned toys such as Slinkys, Silly Putty, wood paddle ball, green army men, and finger traps.

Weiss would know a thing or two about old-fashioned toys.

Friday was her 99th birthday.

“I never want to retire,” she said Thursday. “I’ll stay here as long as God lets me.”

To celebrate her birthday, neighbors are bringing a cake for a party at the store at 1 p.m. Saturday.

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