While his mayoral opponents were releasing campaign videos touting their political prowess this week, Councilor Rob Consalvo chose a different path. He released a campaign song.
Called “Starts with a Spark,” the hip-hop song is by grass-roots supporters and “captures the grass-roots surge fueling the candidacy of the city councilor,” says Consalvo’s campaign.
The song was written and produced by Maestro Z.O.O.M., whose given name is Isaiah Gray. He is a Dorchester native, who, according to the campaign, earned a Boston NAACP Image Award for “leadership through the arts” in 2011. His wife and music partner is featured on “Starts with a Spark.” Full story for BostonGlobe.com subscribers.