News

MBTA safety video urges riders to ‘Safety Bounce’

This is a summary. To read the whole story subscribe to BostonGlobe.com

Forget that old-fashioned ode to some guy named Charlie wandering the bowels of the MBTA. The T’s got a brand-new theme song, and it’s called “The Safety Bounce.”

The song and accompanying music video, a hip-hop-inspired rumination on all things transit safety, will debut Wednesday on YouTube and at four of the T’s major stations.

T officials aim to use the three-minute ditty to teach children headed back to school the perfunctory elements of safe, courteous train travel — mind the gap, don’t blab on a cellphone, hold onto the escalator rails — but they are also hoping that the song’s catchy refrain (“Just bounce, when you ride it out!”) will be a hit among adults, too.

Mobile users unable to see the video, click here.

Full story for BostonGlobe.com subscribers.

Get the full story with unlimited access to BostonGlobe.com.

Just 99 cents for four weeks.

Share