Three former colleagues from Endeca Technologies who joined forces to found the technology start-up Salsify Inc. have attracted the interest of two of the most successful venture firms in the Boston area, Matrix Partners and North Bridge Venture Partners.
The firms will invest $8 million into Salsify to help the Boston-based company continue growing and working on its marketing automation software.
Salsify is among about a dozen start-ups that have spun out of Endeca Technologies, which was acquired by Oracle Corp. for $1 billion in 2011. The so-called Endeca diaspora includes such other new Boston companies as Toast Inc., Infinio Systems Inc., Parallel Wireless Inc., and Kyruus Inc., among others. Full story for BostonGlobe.com subscribers.
Michael B. Farrell can be reached at email@example.com.