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When Danvers High School guidance counselor Joy LeBlanc looks each spring to see where her students are accepted, the list includes many of the nation’s elite private colleges and universities.
But now more than ever, cost is dictating where students will end up as many families are choosing schools that offer the best value and not the most prestigious name.
“Today, it’s more of an issue than it has been in the past,’’ LeBlanc said. “We’re seeing an increase in the number of students selecting the state college system over private colleges because of the cost.’’
LeBlanc and other college advisors encourage families to have frank conversations about finances early on in the search process, and to take full advantage of all financial aid options.