It was all about the whiskers for businesses along the Red Sox victory parade route Saturday. Even on tony Newbury Street, fashionably attired mannequins struck a pose in shop windows wearing faux ’staches.
Elsewhere, shops stocked up on costume beards, and children opted to buy the fake facial hair from street vendors instead of shelling out their money for pennants and horns.
Many of the shops and restaurants along the parade route bustled with anticipation Saturday morning as they opened their doors early and stocked up on merchandise hoping their front row seat to the city’s biggest party would add up to a sales boost. Full story for BostonGlobe.com subscribers.
Deirdre Fernandes can be reached at firstname.lastname@example.org.