After the Hanover Mall closed on the night of Nov. 13, a crew of flight mechanics set to work building a Cessna 150. Now, the two-seater, fixed-wing tricycle plane sits like an enormous toy outside the Sears in the mall’s east concourse.
The stunt was meant as a promotion for Plymouth’s Pilgrim Aviation company, which is offering flying lessons as a holiday gift. But mall management saw the plane as an opportunity.
“We knew this would be dramatic and bring in buzz, and it’s definitely drawn some people down to that wing of the mall,” said Lisa Berardinelli, assistant manager for the Hanover Mall.
Online retail sales can eat into the returns of brick-and-mortar stores. With online sales continuing to rise, malls are doing what they can to draw foot traffic. Full story for BostonGlobe.com subscribers.
Cara Bayles can be reached at email@example.com.