The nine children of Martin and Michelle Ervin have distinct personalities, and eventually those personalities will be reflected in nine spicy gourmet chutneys named after them.
Martin Ervin launched 9LazyKidz in October 2012 and is already producing Q’s Spicy Mango Sauce Skye’s Sweet Apple Heat. Three more are in the works.
“The kids are the brand,” Ervin said in the dining room of his active Hull household. “I want to build a brand around my family’s stories.” Full story for BostonGlobe.com subscribers.
Taryn Plumb can be reached at email@example.com.