McDonald’s made the latest move in an ongoing breakfast war with Taco Bell, offering free coffee to customers.
Last week, Taco Bell released an ad featuring real-life Ronald McDonalds to promote its new breakfast menu. In response, McDonald’s brought out the marketing big guns – freebies. Starting today, participating locations will serve free coffee during regular breakfast hours, USA Today reported.
McDonald’s kicked off the campaign, which will continue through April 13, with a one-day event in Boston. A “McCafe” tent will provide free coffee at Faneuil Hall from 7 a.m. to 3 p.m. on Monday, March 31.
This is the first time the chain has held a free coffee event, USA Today reported. McDonald’s hopes the giveaway will draw new and return customers alike, according to The Huffington Post:
The Oak Brook, Ill., company is hoping that the coffee giveaway will bring in new customers. It's also a way to get existing customers to come in more frequently. And it's likely that those stopping by for a free coffee will be tempted to pick up a breakfast sandwich or other items while there.