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Marathon Sports’ proximity to the Boston Marathon bombings — right next to one of the explosions — has made it a powerful empathetic force, driving friends and strangers to connect with staff who were there at the time. Nearly a year later, people from all of the world still feel a need to stop by and visit.
Nearly every day, curious patrons ask sales associates if they were there on April 15. Students call and want to interview staff members for school projects. Reporters stop by regularly for sound bites.
It has not always been easy. One employee transferred to a different Marathon Sports location. Others sometimes say they weren’t there on Marathon day.
But there has also been an outpouring of support for the store.