Bibliophiles who have always had a hankering to create history didn’t have to look any further when Cambridge start-up Litographs launched a Kickstarter campaign to create the world’s longest literary tattoo chain.
Danny Fein, CEO of Litographs, says he launched the campaign “to celebrate how just a handful of powerful, poignant words from a book can shape our lives and imprint themselves forever in our minds and hearts,” according to the Kickstarter page.
The first 2,500 backers (there are currently 2,571) were sent a randomly-selected chunk of text from “Alice’s Adventures in Wonderland” and reserved a place in the “World’s Longest Tattoo Chain.” Backers had to send at least $1. The $7,500 goal had been wildly exceeded and nearly doubled on July 22 at $14,766.
Once the tattoos arrive in the mail, Litographs wants backers to apply it to their bodies, snap a photo of it and upload the picture here, so that the company can ensure they are actually making literary history.
Why “Alice in Wonderland?”
Fein told Boston.com: “The language is just so interesting and beautiful that you can take almost any snippet of text and there are no boring parts of the book.” He also said he thought the whimsical tale would resonate with consumers’ childhoods.
Litographs, founded by two brothers and their friend, creates T-shirts, posters and bags for book lovers, using entire text from classics like James Joyce’s “Ulysses.”
The company is also a partner of International Book Bank, which sends one new book to a community in need for every poster sold.
The Kickstarter campaign comes just as Litographs launches its own line of temporary literary tattoos, inspired by books like “The Adventures of Sherlock Holmes” and “Les Misérables.” Fein said the surplus Kickstarter money will be used to print more literary tattoos.
The funding period for the campaign lasts until August 21, but since the goal have already been met, expect tat-filled photos to start flooding Litograph’s page dedicated to the project.
There is some risk involved, however, and this risk just might give those who didn’t donate fast enough the chance to partake in the tattoo chain at a later date. Fein says on the Kickstarter page:
The main challenge with the 2,500 Alice tattoos is that inevitably a handful of the original batch we send out may never be uploaded, and having a tattoo of every single sentence is critical to achieving our goal. After all, where would Alice be without the dormouse dozing in the teapot or her flamingo-come-croquet-mallet tucked under arm?
One month after the original tattoos are shipped out this November, Fein said on Kickstarter that they will check for missing tattoos in the gallery. If original backers neglect to upload their photo after being given a second chance, other Litographs customers will be given the chance to fill gaps.
The flood of support for the campaign has caused Litographs to start sending remaining backers literary tattoos from “Through the Looking Glass,” so that they could also be a part of a tattoo chain.
The Alice gallery goes live in December.