THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

From the familiar to the mundane

(Dina Rudick/Globe Staff)
August 1, 2009

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Harvard is claiming the rights to common phrases, trademarking the famously familiar and the seemingly mundane, including:

► “Ask what you can do.’’

Used by Harvard’s Kennedy School of Government to tout everything from the school’s emphasis on public service to its fund-raising efforts.

► “Lessons learned.’’

The title of a book series about innovation, leadership and conflict.

► “Memo to the CEO.’’

Refers to a business school blog and series of guides.