Song strikes a chord for Coakley

“I think that it is a plus in this race; I won’t deny it,’’ she said. “I could break into a Broadway tune of ‘I Enjoy Being a Girl.’ But I’m not going to do that. My campaign folks would kill me.’’

They would have, especially had they known the rest of the song lyrics.

The song, a tune from the 1958 Rodgers and Hammerstein musical “Flower Drum Song,’’ is mostly about a woman longing to be the object of male affection. It references the very feminine stereotypes that Coakley is hoping to shatter by becoming the state’s first female US senator.

To wit, the lyrics include the lines, “I am proud that my silhouette is curvy,’’ “I drool over dresses made of lace,’’ and one that references “the compliment’ry whistle that greets my bikini by the sea.’’

The song was redone for a 2005 Gap commercial starring Sarah Jessica Parker, was the title of a CD put out by comedienne Roseanne Barr, and has at least one known use in politics: “I Enjoy Being Al Gore’’ was recorded by Capitol Steps, the Washington satire group, on a 1998 CD.

Coakley seems unlikely to use it as a campaign theme song. If she does, though, she might want to highlight this one line, which, though it would compare her to a horse in a 1950s kind of way, sort of translates to politics: “Out I go with my Joe or John or Billy / Like a filly who is ready for the race!’’

With so many political races going on at once, it seems that all politicians are trying to introduce themselves anew to the public at large. And they can’t get enough alliteration to make their events and their campaigns seem informal or hip.

State Senator Scott Brown’s campaign for US Senate has started calling his supporters “The Brown Brigade.’’ Even his spokesman, Felix Browne, fits the bill, if not the spelling.

US Representative Michael Capuano, also running for Senate, has launched a series of “Open Mike’’ events across the state.

And Charles D. Baker, who is running for governor, just began a series of “Conversations with Charlie.’’ The campaign is soliciting questions through its website, and Baker will provide “unscripted answers’’ on the website each week.

The first question was: “Is state government spending our tax dollars effectively?’’ We’ll let you check out the video for yourself, but here’s a hint: He says no.

Now, it seems, even his unofficial running mate, fellow Councilor Michael F. Flaherty Jr., and Flaherty’s general election rival, Mayor Thomas M. Menino, look at him as a tyke in a tie and suit.

Flaherty, who has pledged to make Yoon his deputy mayor, if he is elected, referred to him as “a kid that has a Princeton degree and a Harvard degree,’’ during Thursday night’s mayoral debate - despite the fact that he’s only a year older. Not to be outdone, Menino said: “Sam Yoon is a good kid.’’

Yoon, meanwhile, was stuck where a kid might be stuck during the debate: in a conference room offstage at the WCVB-TV studios with a big television and a plate of cookies. And how did he bide his time? Doing what kids do: Tweeting.

Governor Deval Patrick is looking to tap longtime backer Ronald A. Homer to chair the board of directors of MassHousing, the powerful quasi-state agency that loans money to first-time home buyers and developers who build affordable housing, according to several people with knowledge of the discussions. Homer is already a board member, appointed by Patrick last year.

Homer, who served on the governor’s transition team in 2006, has donated (along with his wife) more than $25,000 to the governor and the state Democratic party, according to campaign finance records. Patrick and Homer have known each other since 1983 and have served on several boards together, including the Boys and Girls Club. He is the chief executive of Access Capital Strategies, a firm that helps banks meet their lending obligations in low-income communities.

Homer also headed Boston Bank of Commerce for 13 years before being removed in 1995 when a new chairman took over the ailing bank.

At MassHousing, he will replace Michael J. Dirrane, the board chairman for 16 years, whose day job is vice president of marketing for Fannie Mae. Patrick’s office would not confirm the appointment.

“It would be news to me,’’ Homer said, but he acknowledged: “There have been discussions as to whether I’d be willing to serve.’’

“On my way to WBZ radio studio to promote Floon. It’s cold and dark at this hour. Stop reading this - go back to bed.’’