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Small Business Saturday to boost sales in Boston

November 25, 2011
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BOSTON—The head of the U.S. Small Business Administration is coming to Massachusetts to promote the Small Business Saturday, which encourages people to shop at small businesses on the day after Black Friday.

The American Express started the marketing initiative last year between Black Friday and Cyber Monday -- two of the busiest shopping days of the year. Small retailers that accept American Express saw a 28 percent increase in sales volume on Small Business Saturday from the day before.

Small Business Administration head Karen Mills is set to visit Boston's Roslindale neighborhood Saturday to discuss how shopping at small businesses is critical to the health and vitality of the American economy and to local communities.

A survey shows 89 million consumers plan to "shop small" on the Saturday after Thanksgiving.

© Copyright 2011 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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