How Bain Capital is trying — reluctantly — to clean up its name
Mitt Romney’s political foes are going to great lengths to make it the boogeyman of the 2012 race. The Boston private equity firm is fighting back — but only to a point.
Bain Capital, with $65 billion in assets, has been squarely in the political limelight ever since Mitt Romney’s Republican primary rivals began knocking his private-sector background as “vulture capitalism,” uncharitably describing his nearly 15-year tenure actively running the place. Often that light has not flattered, casting the company as an emblem of a lopsided system that’s great for the wealthy (sweet returns for executives, advantageous tax rates) but less so for the unwealthy (factory closures, layoffs, bankruptcies).