Hilary Sargent

Here’s why Jamaica Plain is Boston’s Williamsburg.

Jamaica Plain is Boston’s Williamsburg, according to Gawker. But what does that mean? It means Jamaica Plain is cool. But what do I mean by “cool”? Cool these days means more than just having a mustache and wearing glasses. There’s more to it than that!

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HOMEMADE SIGNS ARE COOL.

You see them everywhere in Williamsburg.

And in Jamaica Plain.

DRINKING GREEN JUICE IS COOL.

In Williamsburg, Instagramming your green juice lets your friends know you’re staying healthy.

The same goes in Jamaica Plain.

FANCY DONUTS ARE COOL. FANCY VEGAN DONUTS ARE EXTRA COOL.

Dunkin Donuts might be okay in some neighborhoods. But not in Williamsburg.

Want your roommate ad to stand out? A Williamsburg ad entices potential apartment seekers: “There’s even a vegan doughnut shop nearby.” It might be this one.

Jamaica Plain loves its fancy donuts too.

OLD CLOTHES ARE COOL.

In Williamsburg, dressing cool is obviously a given. Dressing cool in old clothes is even better.

The coolest Jamaica Plain residents also love old clothes.

BURLESQUE IS COOL.

In Williamsburg, the burlesque dancers eat fire, which in addition to being very hot is also very cool.

Burlesque is also cool in Jamaica Plain.

BEING VEGAN IS COOL. BEING RAW IS EVEN COOLER.

In Williamsburg, vegan is routine. But charring your own squash? That’s something special.

In Jamaica Plain, there are vegan bakesales.

Making your own raw food is a whole ‘nother level. But it’s just par for the course in Jamaica Plain.

BEING MELLOW IS COOL.

People in Williamsburg love to just relax.

In Jamaica Plain, sometimes after a long bike ride you just need to mellow out.

RECORD STORES ARE COOL.

Digital music is so now. And now isn’t cool. Then was cool, hence, record stores are cool.

Records are also cool in Jamaica Plain.

SHARING IS COOL.

In Williamsburg, they share gardens.

In Jamaica Plain, they share books.

MURALS ARE COOL.

All cool neighborhoods have cool murals. Williamsburg has them.

So does Jamaica Plain.

ART ATTACKS AND YARN BOMBING ARE COOL.

In Williamsburg, art attacking a bridge and then Instagramming it is cool. A sideways photo makes it even cooler.

Yarn bombing is also popular in Williamsburg.

In Jamaica Plain, yarn bombing is a communal effort.

KNITTING IS COOL. SHARING YARN IS EXTRA COOL.

When you’re not yarn bombing in Williamsburg, you’re probably just knitting.

In Jamaica Plain, knitting and sharing have merged and there is yarn sharing.

BIKES ARE COOL.

In Williamsburg it’s riding a fixed wheel bike that really sets you apart.

In Jamaica Plain, bikes are so cool people steal them.

FIDDLE CONCERTS ARE COOL.

Here’s a fiddle concert in Williamsburg.

Here’s one in Jamaica Plain.

Disclosure: I live in Jamaica Plain. I am not cool.

E-mail me at sargent@globe.com. Follow me on Twitter @lilsarg.

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