Waterville Valley, Red Sox reach partnership deal
May 3, 2012
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WATERVILLE VALLEY, N.H.—Wally the Green Monster on a snowboard? It could happen now that a ski area in New Hampshire has become "Official Mountain Resort" of the Boston Red Sox.
The three-year corporate sponsorship deal with Waterville Valley Resort was announced Thursday. It will include Fenway Park promotions such as Waterville Valley lift ticket-giveaways, advertising on the center field scoreboard and other efforts aimed at luring Red Sox fans to the White Mountains.
Officials say the partnership highlights the historic nature of both outfits -- Fenway Park just celebrated its 100th birthday, and Waterville Valley has been attracting tourists from Boston for even longer than that.
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