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Ben & Jerry's issues pro-gay marriage flavor

March 16, 2012
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MONTPELIER, Vt.—Ice cream maker Ben & Jerry's is supporting gay marriage in Britain by repackaging an apple pie flavor as "Apple-y Ever After."

The Vermont-based subsidiary of the global food and cosmetics conglomerate Unilever is issuing the newly labeled ice cream in the United Kingdom as the British Parliament begins debating legislation that would allow same-sex couples to marry.

When Vermont passed such a law two years ago, the company celebrated by briefly repackaging its "Chubby Hubby" ice cream as "Hubby Hubby."

Ben & Jerry's has been involved in progressive political causes since its founding in 1978.

The company's Liz Stewart says the gender of married spouses matter less than their love and commitment.

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