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Pepsi tests waters at Golden Globes with premium offering

Bottles of Pepsi’s premium water will be passed out on the red carpet.
Bottles of Pepsi’s premium water will be passed out on the red carpet.

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NEW YORK — If you’re willing to pay a little extra for trendy bottled water, there’s Evian, Smartwater and Fiji. Now, PepsiCo wants to throw ‘‘Qua’’ into the mix.

The world’s second-largest beverage company plans to gauge response to its first premium bottled water brand at the Golden Globes Sunday night. The bottles will be passed out on the red carpet and placed on tables at the show, a way for the company to introduce it to the Hollywood types who appeal to its target audience.

A PepsiCo spokeswoman noted that the company is still working out the kinks and that the name and design for Qua may change before it’s rolled out more broadly.

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