In 2012, Taco Bell introduced the Doritos Locos Taco to the delight of the munchies-afflicted masses. The marriage of the classic taco with a Doritos shell was a match made in processed-cheese heaven. Given Taco Bell’s penchant for wacky fast food offerings, some were left wondering what exactly took so long.
Well, maybe it didn’t – four ex-Taco Bell interns claim they came up with the idea back in 1995.
It made perfect sense. The only thing 20-somethings could love more than a cheap, greasy meal and cheesy snack food is a combination of the two. On top of that, Taco Bell and Doritos were both owned by PepsiCo at the time, making the would-be product ripe for cross-promotion, the Huffington Post reported.
However, Watt and her team didn’t win the competition, and Taco Bell wouldn’t adopt the Doritos Taco until more than 15 years later. Others, like an Arkansas man named Todd Mills, have claimed ownership of the idea. Watt, like Mills, isn’t in it for the money. She told the Huffington Post:
"I'm sure I signed away that anything I pitched to them was their property anyway," Watt said. "I would just like someone to recognize that it was a good idea."
Maybe we should just be grateful that the Doritos Taco was ever made, but parts of that ill-fated first pitch really got it right. For example, the team suggested using “Friends” star Matthew Perry as a pitchman, according to the Huffington Post.
Yes, Chandler Bing could have been the face of our fast food dreams/nightmares. Could we be any more disappointed?Reach me at firstname.lastname@example.org. Follow me @josephdussault.