ERIC THAYER/ REUTERS

Early last month, Jake Beckman started up a Twitter account that is doing incredible work: fervently fighting against “click bait.” It started with this tweet on May 6.

Since then, @SavedYouAClick has gained more than 67,000 followers as it trumps enticing tweets by beating them to the punch. Here are a few recent gems:

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The war on click bait has officially begun, but it’s not nearly over. You did still click on this story, after all.