The frontpage of ClickHole, The Onion’s new parody of viral-driven websites like Buzzfeed and Upworthy.
The frontpage of ClickHole, The Onion’s new parody of viral-driven websites like Buzzfeed and Upworthy.
ClickHole

Annoyed by that headline? So is The Onion.

By now we all know the famous satirical news site, famous for its biting social satire and surrealist jabs at the media (and the city of Boston). After 25 years, the editors have now turned their sights from newspapers to a newer, perhaps more insidious form of online media: viral-driven sites like Buzzfeed and Upworthy, with a new site called ClickHole.

“We strive to make sure that all of our content panders to and misleads our readers just enough to make it go viral,” the site’s about page explains.

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“You see, we don’t think anything on the internet should ever have to settle for mere tens of thousands of pageviews. We believe that each and every article—whether about pop culture, politics, internet trends, or social justice—should be clicked on and shared by hundreds of millions of internet users before they can even comprehend what they just read.”

“Ideally, we want to look at every corner of the internet: the blogs, the aggregators, the Tumblrs, the Twitter accounts, and really represent the internet in its indisputably hypnotic and oftentimes extremely vapid entirety,” Clickhole editor Jermaine Affonso told Mashable.

So far, the site seems to be knocking it out of the park: articles such as 5 Iconic Movie Scenes That Were Actually Fake, quizzes like “Is Your Dad Proud of You?” and a gallery of 16 Pictures Of Beyoncé Where She’s Not Sinking In Quicksand made for a solid first news cycle.

Also, this clip, labeled “This Video Seems Silly, But It Makes a Good Point” seems to nicely sum up the site’s editorial voice:

It’s exactly what I expected.