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Dr. Rick Versace, shown with his son Joseph, 8, saw enrollment fall short after hiring a marketing expert to evaluate demand.
Dr. Rick Versace, shown with his son Joseph, 8, saw enrollment fall short after hiring a marketing expert to evaluate demand. (Globe Photo / Julia Cumes) Globe Photo / Julia Cumes

No patient rush to 'concierge' practices

By Liz Kowalczyk
Globe Staff / April 15, 2005

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Tired of rushing through 25 to 30 appointments a day, Dr. Rick Versace thought he'd found the perfect solution: In October 2002, he opened a ''concierge" medical practice, spending $100,000 on radio ads, brochures, and other start-up costs and promising a smaller number of patients more time and attention in return for an annual fee. (Full article: 1227 words)

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