On trail, a push to brand foe, self
Candidates strive to establish image and make it stick
WASHINGTON - This year's presidential campaign is shaping up as a case study in how the race for the White House has turned into a form of marketing warfare, featuring advertisements and gimmicks seeking to brand the opposing candidate with a series of indelible negative images. (Full article: 747 words)
This article is available in our archives:
Globe Subscribers
FREE for subscribers
Subscribers to the Boston Globe get unlimited access to our archives.
Not a subscriber?
Non-Subscribers
Purchase an electronic copy of the full article. Learn More
- $4.95 1 article
- $9.95 4 articles
- $25.95 Monthly
Waiting for Twitter to feed in the latest...