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W.Va. couple revisits White House branch office

For 4th time, they produce perfect Christmas tree

Eric Sundback, 82, pruned Christmas trees on his farm. The Sundbacks will send another one to Washington. Eric Sundback, 82, pruned Christmas trees on his farm. The Sundbacks will send another one to Washington.
(Carolyn Cole/Los Angeles Times
)
By Faye Fiore
Los Angeles Times / October 18, 2009

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SHEPHERDSTOWN, W.Va. - Still growing somewhere here on Eric and Gloria Sundback’s 100-acre tree farm is the two-story fir that will stand resplendent in the Blue Room of the White House this Christmas.

This is because the Sundbacks - he’s 82, she’s 83 - have just turned out a grand champion Christmas tree for a record fourth time, a feat they once mistakenly assumed they were too old to pull off.

Now the Sundbacks will once again watch a tree they nurtured from seed, fed and pruned, cast as the glittery showstopper at almost nightly holiday parties, then immortalized in the Obamas’ first official White House Christmas photo.

In tree-growing circles, this is akin to getting your kid crowned Miss America, but the Sundbacks have produced triplets with tiaras - one for the Carters and two for the Reagans, which means they practically know their way around the executive mansion and are about to shake the hand of another first lady.

“At the White House, they treat you like a king and queen,’’ Eric said, rolling his gold Yukon SUV past the even rows of next year’s Christmas tree crop. Gloria, his wife of 58 years, is in the back seat, shooing a stink bug out the window.

They have been growing Christmas trees for 40 years. Growing isn’t the half of it - they selectively breed them in a lifelong quest to produce the perfect tree, which, contrary to popular belief, does not just spring up in the forest. “No tree knows it wants to be a Christmas tree,’’ Eric likes to say.

A tree left to its own devices will shoot up toward the sun, arms flailing like a go-go dancer. A tree with the “natural’’ elegance that doesn’t droop even after three weeks screwed into a metal stand in the living room takes years of hard work in the fields. That’s where husband and wife toiled side by side for decades and, both agree, “Nobody ever got mad.’’

There is big money in Christmas trees; Americans spent $1.1 billion on about 30 million of them last year. The Sundbacks have prided themselves on producing the best of the crop.

Looking back, it was probably destiny. Eric grew up on a Pennsylvania farm where his father planted trees for no other reason than to remind him of his native Sweden. By the time he was 10, he was selling them off his sled for 10 cents a foot. They met in college. He became a landscape architect, she a chemist. They married, had two children and moved to Maryland in the late 1950s, where the fresh trees were, let’s just say, disappointing.

One year on a lark, they trucked down some trees they had planted on his father’s farm and sold them off of a lot not far from the White House. It was more fun than they expected; nobody gets grumpy at Christmas. That was the late 1960s. They bought some inexpensive land here on the eastern panhandle and started planting.

Gloria kept meticulous records of every tree’s age, row number, and parentage in blue, plastic-bound notebooks, one copy for the desk, one for the field. They sold the Pennsylvania trees until the West Virginia batch was ready, which took about six years. “It’s not like corn; you don’t get a crop the first year,’’ Gloria says.

Word got around and soon they were selling Christmas trees to Washington’s luminaries - Senator Edward M. Kennedy, Ethel Kennedy, Eunice Kennedy Shriver, UN Ambassador Jeane Kirkpatrick. Barbara Bush requested their trees for the vice presidential manse and had the Sundbacks over for coffee and cookies. A couple of times there were calls from Camp David.

By 1980, Eric gave up the landscape business, and the Sundbacks became full-time tree farmers with their first White House winner.