Todd Domke
ARE YOU TIRED of the word "brand"? Political pundits apparently love it. "Barack Obama is three things you want in a brand. New, different, and attractive." "John McCain has a strong brand identity as being a maverick." "Obama and his senior advisers crafted a strategy to fit the Obama brand." "McCain's out there working on his brand: I'm a different ... (Full article: 724 words)
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