Todd Domke
ARE YOU TIRED of the word "brand"? Political pundits apparently love it. "Barack Obama is three things you want in a brand. New, different, and attractive." "John McCain has a strong brand identity as being a maverick." "Obama and his senior advisers crafted a strategy to fit the Obama brand." "McCain's out there working on his brand: I'm a different ... (Full article: 724 words)
This article is available in our archives:
Globe Subscribers
FREE for subscribers
Subscribers to the Boston Globe get unlimited access to our archives.
Not a subscriber?
Non-Subscribers
Purchase an electronic copy of the full article. Learn More
- $4.95 1 article
- $9.95 4 articles
- $25.95 Monthly
