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On trail, a push to brand foe, self

Candidates strive to establish image and make it stick

By Michael Kranish
Globe Staff / August 6, 2008

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WASHINGTON - This year's presidential campaign is shaping up as a case study in how the race for the White House has turned into a form of marketing warfare, featuring advertisements and gimmicks seeking to brand the opposing candidate with a series of indelible negative images. (Full article: 747 words)

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