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WASHINGTON -- A group of advisers who helped President Obama win reelection are launching a new consulting firm that will try to translate the skills and technological tools that won political campaigns into a force in the private sector.
The new firm, which will be called Precision, is being started by several top Obama aides, including Stephanie Cutter, a longtime Democratic operative and a Raynham, Mass., native who was one of Obama’s deputy campaign manager; Jen O’Malley Dillon, a former executive director of the Democratic National Committee originally from Franklin, Mass., another of Obama’s deputy campaign managers; and Teddy Goff, who oversaw Obama’s digital strategy.
“Turn your supporters from passive fans to active evangelists,” reads a summary of the new firm’s pitch that was obtained by the Globe.