In Boston promotion, ads are 'wicked' funny

By Joanna Weiss

Globe Staff / June 30, 2004

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How do you get Bostonians to feel good about themselves? This city, after all, is not a place infused with California la-la vibes or Midwestern cheer. This is the home of curses and critics and inferiority complexes -- where, even on a blissful summer day, everyone knows the next cold spell isn't too far off. (Full Article: 446 Words)