Charlie Crist
The pitchServing in a key swing state, Florida Governor Crist took a chance endorsing a slumping McCain. He helped the candidate win Florida in the Republican primary, and could help McCain again in November. Seen as immensely popular and charismatic, Crist could be a valuable weapon as McCain faces off against Obama.
The downside
Crist, a longtime bachelor who recently got engaged, lacks the photogenic family sometimes needed on the campaign trail. This could especially hurt him with so-called conservative "values voters."
(AP)

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