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The next big swing (group)

By James F. Smith June 12, 2007 01:07 PM

From Peter Canellos in Washington
In every presidential election there is an unspoken competition among political pros to come up with the perfect catchphrase to describe a key voting group. From the "Reagan Democrats" of the '80s to the "soccer moms" of the '90s, to the "security moms" of the early '00s, every presidential campaign has spawned its own swing constituency.
Hillary Clinton's strategists have made an early bid for the 2008 title: "Women with needs." This catchphrase, mentioned in this morning's Washington Post, is indeed catchy: One can imagine office workers going up to their colleagues and asking "Are you a woman with needs?"
The Clinton team uses the description to cover less-educated, lower-income women who -- the campaign insists -- are flocking to Clinton. The Post cites its own poll as evidence. It indicates that Clinton is doing better among less-educated women while Barack Obama fares better with higher-educated women.
But as her rivals are sure to point out, Hillary Clinton is a woman with some needs of her own: She's been spending huge amounts of time lately raising money as the second-quarter fundraising deadline looms, fearing that Obama will reap more from the Internet due to his antiwar stance. And some national polls show the two candidates neck and neck. (Others show Clinton with a large lead.)
In any case, nailing down the women's vote -- be it from soccer moms, security moms, or women with needs -- would be a huge step forward for the world's best-known WWN.

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About political intelligence Field reports from Boston Globe reporters and editors covering the 2008 presidential campaign and the national maneuvering of Bay State politicians.

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