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Romney really runs in new TV spot

By Foon Rhee, deputy national political editor August 29, 2007 07:00 PM


Mitt Romney takes running for president rather literally in his latest TV ad.

The 30-second spot, which begins airing Thursday in Iowa and New Hampshire, shows him jogging along a leafy path near his summer home on Lake Winnipesaukee, N.H.

Amid tight shots of Romney's sneakers pounding the pavement, the narrator hits the high points of his public career: Turning around the 20002 Winter Olympics in Salt Lake City, reversing the failing fortunes of businesses at Bain Capital, and solving a budget deficit as Massachusetts governor without raising taxes (though he raised numerous fees).

"Mitt Romney -- the energy and experience to turn around Washington," the narrator says, followed by three words on the screen: "Strong. New. Leadership."

For the viewer, the ad also appears designed to demonstrate that at age 60, Romney is more than vigorous enough to bring change to the White House.

"I'm Mitt Romney and I approved this message," a visibly sweating Romney says at the end of the spot.

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About political intelligence Field reports from Boston Globe reporters and editors covering the 2008 presidential campaign and the national maneuvering of Bay State politicians.

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