"DemRockracy" in action

Rock the Vote and MySpace are announcing this morning a new contest that promises to be a mash-up of a League of Women Voters registration drive, a new-school battle of the bands and American Idol.

Let us explain: Rock the Vote, a non-partisan group aimed at using pop culture to drive young voter participation, and MySpace, the social networking site, are holding an online voter registration competition for bands. The band that registers the most voters through Rock the Vote's voter registration tool on MySpace will have a chance to win a pair of Gibson guitars and to perform at Rock the Vote's Ballot Bash concert at the Democratic National Convention in Denver. (Registration forms are online, visitors fill them out, print them and mail them in.)

The contest starts today and ends August 14, at which time the top three finalists will be featured on myspace.com/rockthevote; fans will choose the winner the next day. The first 25 bands to register 150 people will be featured on a special playlist on digital TouchTunes jukeboxes around the country.