Obama courts Hispanics in new ad

Barack Obama unveiled a new Spanish-language radio ad today that will air in battleground states with significant Hispanic populations.

The spot highlights Obama's biography and tries to link it to immigrant values.

"Some people have power and connections," the announcer says. "But most of us have to make our own way through life. This is true even for the man who could become the next president, Barack Obama. He grew up without a father -- raised by his mother with the support of his grandparents. Through student loans and hard work, he graduated from college. Obama never forgot his roots."

The ad then goes on to mention Obama's record of supporting working families and says, "despite the political pressure, Obama has stood with us for immigration reform."

"It’s time we had a President who understands we all deserve a chance to make our own way," the announcer concludes.

The ad will air in Colorado, Florida, Nevada, and New Mexico. Obama struggled to make inroads with Hispanic voters during the Democratic primaries; most supported Hillary Clinton.

Republican John McCain is also courting Latinos, though that has been made more difficult because he changed his stance during the GOP primaries on comprehensive immigration reform, saying that until the borders were made secure, he would not support the bill he once championed that included a path to citizenship for many illegal immigrants.