John McCain will apparently beat Barack Obama on one score -- how much in ad time bought during the Beijing Olympics.
Advertising Age is reporting today that Republican McCain plans to spend $6 million during coverage on NBC and its family of networks. That surpasses the $5 million that Obama has bought.
The Olympics, which start Friday with opening ceremonies, will dominate media coverage, so the political ads should get the attention of casual voters who haven't been paying attention to the race (at least those who don't use their Tivos to skip commercials).
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Glen Johnson is Politics Editor at boston.com and lead blogger for "Political Intelligence." He moved to Massachusetts in the fourth grade, and has covered local, state, and national politics for over 25 years. E-mail him at firstname.lastname@example.org. Follow him on Twitter @globeglen.