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McCain grabbing gold in Olympic ads

Posted by Foon Rhee, deputy national political editor August 5, 2008 01:03 PM

John McCain will apparently beat Barack Obama on one score -- how much in ad time bought during the Beijing Olympics.

Advertising Age is reporting today that Republican McCain plans to spend $6 million during coverage on NBC and its family of networks. That surpasses the $5 million that Obama has bought.

The Olympics, which start Friday with opening ceremonies, will dominate media coverage, so the political ads should get the attention of casual voters who haven't been paying attention to the race (at least those who don't use their Tivos to skip commercials).

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1 comments so far...

  1. Thats an experience foreign policy move by John Mccain is to support athletes of the world and their families that are participating in an ever exciting sports gathering commemorating ancient sport traditions by all nation of the world.That is great political campaign at its best.

    Posted by skmj August 5, 08 09:15 PM
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About political intelligence Field reports from Boston Globe reporters and editors covering the 2008 presidential campaign and the national maneuvering of Bay State politicians.

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