This might help explain the significant bump in support that John McCain received coming out of the Republican National Convention at the beginning of the month.
Nielsen Media Research reports this afternoon that undecided voters were 12 percent more engaged by TV coverage of the GOP convention than the Democratic convention a week earlier.
McCain’s acceptance speech on Sept. 4 drew the most attentive audience of uncommitted viewers, while Democrat Barack Obama’s acceptance speech on Aug. 28 and GOP vice presidential nominee Sarah Palin’s speech on Sept. 3 tied for second as the most engaging telecasts among uncommitted viewers.
The conventions broke all records for viewership, topping 40 million on the final nights and surpassing the audiences for such popular entertainment fare as "American Idol."
About Political Intelligence
Glen Johnson is Politics Editor at boston.com and lead blogger for "Political Intelligence." He moved to Massachusetts in the fourth grade, and has covered local, state, and national politics for over 25 years. E-mail him at firstname.lastname@example.org. Follow him on Twitter @globeglen.