Obama retains big ad edge in battlegrounds
The final pre-election Nielsen Media Research report on presidential campaign ads found that while Republican John McCain nearly tripled his buy in seven key swing states on Monday, he still fell far behind the better-financed Democrat, Barack Obama.
According to Nielsen, McCain aired 708 spots on Sunday and 1,900 on Monday, while Obama boosted his advertising in those seven battleground states from 1,463 ads on Sunday to 3,410 on Monday in Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia.
Both candidates focused Monday on Florida, Ohio, and Pennsylvania; McCain put three-fourths of his ads in those states, while Obama aired two-thirds of his.
Between Oct. 6 and Nov. 3, Obama placed 83,903 ads compared to 36,070 for McCain in the seven states.
Nielsen's data includes national and local broadcast ads, but not local cable spots.
About Political Intelligence
Glen Johnson is Politics Editor at boston.com and lead blogger for "Political Intelligence." He moved to Massachusetts in the fourth grade, and has covered local, state, and national politics for over 25 years. E-mail him at johnson@globe.com. Follow him on Twitter @globeglen. |
