WASHINGTON – Mitt Romney announced this afternoon that a veteran public relations consultant was joining his burgeoning campaign as a senior adviser.
Mark DeMoss is currently president of the DeMoss Group, which is a large Atlanta-based public relations agency that focuses on serving Christian leaders, businesses, and non-profit organizations.
"Governor Romney is uniquely qualified and competent to lead our country out of turbulent economic times and create jobs,” DeMoss said in a statement released by Romney’s exploratory committee. “He has worked in government long enough to know how government works, but not so long that he only knows how to work for the government.”
The campaign press release did not mention any religious component to DeMoss’s role, although in 2008 he was on the Romney campaign’s Faith and Values Steering Committee and spoke out prominently about why evangelical Christians should not discount Romney because of his Mormon faith.
DeMoss said in an interview later that he would play a similar role this time.
"I’ll reach out to evangelicals I’m sure, because I know that audience pretty well," he said. "I’ll help organize meetings, to get people of influence in front of the governor or get him in front of them."
He said no such meetings have taken place so far this year, but that he'll begin arranging them soon. DeMoss also said he would continue to run his firm, and was not being paid by the Romney campaign.
"I don’t want to presume they would pay me but I told Governor Romney the very first day I met him that I wanted to help him but he couldn’t pay me ever, and I’m going to hold to that," he said.
DeMoss is the author of the 2007 book “The Little Red Book of Wisdom.” He was born and raised outside Philadelphia, Pa., and graduated from Liberty University, Lynchburg, Va., with a degree in political science. He and his wife, April, have three children.
About Political Intelligence
Glen Johnson is Politics Editor at boston.com and lead blogger for "Political Intelligence." He moved to Massachusetts in the fourth grade, and has covered local, state, and national politics for over 25 years. E-mail him at email@example.com. Follow him on Twitter @globeglen.