Bush-Kerry ad wars commence

Campaigns employ dueling strategies in rush to reach voters

By Mark Jurkowitz

Globe Staff / May 10, 2004

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The John F. Kerry campaign chose the advertising theme "a lifetime of service and strength." Rolled out last Monday, it is the centerpiece of a $25 million ad buy -- the biggest yet in Kerry's presidential quest -- designed to give voters a positive feeling about a politician well known in New England and Washington, D.C., but not in broad ... (Full Article: 991 Words)