It looks like someone hacked Chipotle's Twitter account for a little bit today. Look at this very confused series of tweets from the past hour.
The company seems to have regained control of the account now, though.
Sorry all. We had a little problem with our account. But everything is back on track now! - Joe— Chipotle (@ChipotleTweets) July 21, 2013
Please return to your usual #chipotle love and thanks for your patience with us today. - Joe— Chipotle (@ChipotleTweets) July 21, 2013
Some on Twitter have offered other ideas about what really happened, with a few throwing out the possibility that his might have been a publicity stunt. Well, if it was, then it worked. The posts, which haven't been deleted yet, have compiled a few thousand retweets so far. #Chipotle and #burrito should be trending any minute now, and both are sounding delicious.
"You think you just dropped the best Twitter trolling of all time? Wait until tomorrow," - Chipotle to @KanyeWest, yesterday.— Wesley Lowery (@WesleyLowery) July 21, 2013
Honestly, check out @ChipotleTweets before they fix it. It's like a burrito became self-aware.— John Moe (@johnmoe) July 21, 2013
Based on the last few updates from @ChipotleTweets I can't tell if the account has been hacked or an intern is on social media duty today.— Nick Bilton (@nickbilton) July 21, 2013
@ChipotleTweets is everything ok— BuzzFeed (@BuzzFeed) July 21, 2013
I'm surprised my mom didn't tell me she got hired to run social media at Chipotle.— Austin L. Ray (@austinlouisray) July 21, 2013
Whatever is going on @ChipotleTweets is making me look at their page, and making me hungry for Chipotle... Their marketing ploy is working!— Caelin Gunther (@Cae_9) July 21, 2013
Yeah this Chipotle thing is a viral campaign, people. Sorry to ruin your fun.— Timothy Burke (@bubbaprog) July 21, 2013
"What's that Lassie? Did @ChipotleTweets fall down the well?"— Brian Floyd (@BrianMFloyd) July 21, 2013