RadioBDC Logo
It's Time | Imagine Dragons Listen Live
 
 
< Back to front page Text size +

Hamburger Helper loses the hamburger

Posted by Angela Nelson, Boston.com Staff  July 16, 2013 05:22 PM

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

hamburgerhelper1.jpg

General Mills is dropping the hamburger from Hamburger Helper.

The dry food mix has been renamed Helper in an effort to appeal to younger consumers and men, who have gravitated to the product, according to a report in Bloomberg Businessweek.

The Helper line has its own Facebook page and a Twitter account. The product's new slogan is: Need a dinner idea? We're here to help.

The relaunch comes as Helper faces competition from rival Kraft's Velveeta Cheesy Skillets, which launched two years ago, according to the Star Tribune.

Hamburger Helper launched in 1971 and was followed by Chicken Helper and Tuna Helper. The mascot, Lefty, is sticking around.


About The Source

The Source is your destination for must-read news. Compiled by Boston.com staff, it offers compelling stories, photos, videos, and links from Boston and around the globe. The latest story making headlines? That viral video you heard about? The stunning picture you'll forward to your friends? They're all here.

Submit to The Source

Have a link you want to share? Use the form below to send it to us for consideration.
120 characters left

Thanks for your submission!

archives