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Devil baby unleashed on unsuspecting New Yorkers

Posted by Doug Saffir  January 15, 2014 09:20 AM

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There are two things to take away from this video.

First, do not mess with that guy sweeping the sidewalks. He has seen some things. Seriously, you have to be pretty cold to not even flinch when that grotesque animatronic baby shows its face.

And second, movie advertisers will stop at nothing to get your attention. Guerilla advertising is all the rage. From The Blair Witch Project's fake missing persons poster to District 9's "humans-only" campaign, marketing companies are finding creative ways to unexpectedly draw you in.

Devil's Due, a movie coming out this weekend, is no exception. Their animatronic baby attacks went viral and likely garnered them some more ticket sales on Friday. As sad as it is that more of our viral videos are not what they seem (we're looking at you, Jimmy Kimmel), this one was pretty funny.

You can email me at douglas.saffir@globe.com. Follow me on Twitter @DougSaffir.

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